Magazine/Newspaper

The target market that I am writing about is middle-aged and energetic businessmen. A newspaper or magazine can cost effectively reach this target market by making their lead stories related to health and fitness and financial topics. These articles can be news, sports, vacation spots, business tips or nutrition.

One magazine that I think does a really good job with this is Men's Health http://www.menshealth.com/. On the front cover of this magazine they always have something about nutrition, fitness or relationships trying to find new activities to keep your relationship, fitness and diet healthy. Men's Health does this with articles like "Chisel your six pack for Spring," "5 foods to keep you healthy" and "Reignite the heat and passion in your love life."


The Wall Street Journal http://online.wsj.com/home-page I think is a good newspaper for this target market, too. This newspaper is very well written and the writing seems to flow. They also have topics that would relate very well to this group like tech, life and style, and personal finance. The Wall Street Journal includes articles such as "Motorola to Add Bing on Phones," and "Peak Performance and Where to Find the Money." I think many people don't realize all of the information this newspaper has to offer, so it is often overlooked.