How Various New Digital Technolgies are Impacting Radio Listening

New technologies are impacting the way people listen to the radio. Mp3s and internet radio are the main sources that have impacted the way people listen to the radio. These two technologies have put the listen of exatly what you want to hear at your finger tips.

Thanks to the innovation of Mp3s people can take almost anything they want to listen to and convert it into a Mp3 file. After converting it to a mp3 they can then download it onto their Mp3 player and take it anywhere. With mp3 players people can put a days worth of music, or whatever they want to listen to, onto their mp3 player and avoid annoying commerical and djs talking.

Internet radio has also changed the way people listen to the radio. The internet opens the listener up to thousands of different radio stations. The listener doesn't have to listen to the five stations their radio gets; all basicly the same with only a little varioation. This person can now go onto the internet and choose from stations all around the world. Giving this person exactly what they want to listen to.

The internet radio station that I chose was http://www.pandora.com/#/stations/create/. The reason why I chose this station is that I use this radio station almost everyday. About every 20-25 minutes they play a 30 second commercial. This radio station is exactly what I want to hear, I chose the bands that I want to be played. If I don't like the song that is playing I can click thumbs down and I will never hear the song again; if I'm not in the mood for the song I can click next. The down fall to skipping songs is that i only get to skip 5-7 songs and hour.

The Value of a Television Advertisement During the Super Bowl

The value of advertising during the Super Bowl is more then just advertising, it is also about businesses' social status. Advertising during the super bowl has become the who's who of advertising, it is very expensive, not just any company can afford advertising during this game. This is the high rollers of their market (Gillette, Budweiser, Frito lay).

These companies get a great return out of their ads. The super bowl has grown to be the eighth largest shopping day of the year. Also some people only watch this game just for the commercials.

This is the top watched "Mans Show" almost every commercial is directed towards men by men drinking beer, men in weight rooms, men working on cars or men bonding over a product. Here is a prime example:

http://www.youtube.com/watch?v=8qIkou5oNXo

This is two men (man and child) bonding in a sense. The child is setting the rules for the man letting him know to respect his Mom and chips.