Direct Marketing

I recieve a direct marketing catalog from Bass Pro Shop regularly. This catalog that I get don't help Bass Pro Shop out at all but it does help out Fleet Farm. When I get this catalog I see all of the fishing stuff that I want. After looking through it for awhile I usually head steight to Fleet Farm stocking up on fishing supplies.

I receive a direct marketing catalogs from Overtons on a regular basis. This catalog really stricks my intrests but I hardly ever order anything from here. I like to flip through the catalog and get ideas of boating stuff that I want; this place is way to over priced for me. After flipping through here for a while I start to shop around for these products online at other stores for a cheaper price, that is usually pretty easy to find.

This is also some direct mail that I get regularly that goes directly in the garbage. I have my cell phone and home internet throught the same company. The internet offers me web sites that have TV shows on them so I have no need to spend the extra money on cable TV. Also I don't watch enough TV to pay the high price of cable.

Sales Promotional Items

Promotional sales are a very cost efficient and great ways to advertise. Since the creation of the Internet advertisers are having to come up with new and creative ways to get their products out. “2008 survey, done by the Advertising Specialties Institute (ASI), revealed that advertising specialties, also known as promotional products beat out all forms of TV, radio and print advertising as the most cost effective advertising medium available” says articlebase.com.

501 Martini Lounge and Fine Dinning found it beneficial to hand out baseball caps with their name and logo on it. Customers and employees were given these hats to wear when out on the town. I think these are good for building customer association, letting people know that this person thinks it a good place to go maybe I should check it out too.





Mid State Technical College (MSTC) puts their name on key chains. By doing this people show the name of MSTC by not even really meaning to. Users like these to make it easier to keep their keys more organized. When they are with friends and use their keys the surrounding people will notice this.


The MSTC college cafeteria thinks that it is beneficial for the students to have a meal deal card. They know that most students are hard up for cash so they offer them buy nine grilled sandwich combo deals and get the tenth free.

By businesses using these inexpensive promotional items they are showing their customers that they are concerned about them. These save the customers money, help them stay organized and give them fashionable clothing to wear. What more could a customer look for in a business?

Outdoor Advertising

Over the past two decades outdoor advertising has been becoming more popular. "The Florida outdoor advertising industry revenues have increased significantly over the past two decades with revenues of $298 million expected for 2002 with 9% growth through 2005 and forecast revenues of $324 million," says The Economic Impact of Florida’s Outdoor Advertising Industry From a Pre- and Post- September 11, 2001 Perspective. I believe this has a lot to due with outdoor advertising's creative ability, the internet, mp3s and low costs.

The creative ability of outdoor advertising is wide and varied. This advertising can be done on water towers, billboards, in the air, behind vehicles and countless ways; it is even starting to be put on space shuttles.

The internet is making advertisers think outside of the box. With internet T.V really starting to become more popular, people have the option of watching their favorite shows without commercials. With this option becoming more readily available advertisers are starting to rely more on outdoor advertising rather than traditional strategy.

As mp3s become more popular people are starting to not listen to the radio as much anymore. Mp3 players and the capability of fitting almost 200 songs on one CD makes it easier for music listeners to avoid radio stations altogether. Outdoor advertising is still visible when people are in their vehicles driving down the road listening to their mp3s.


Most of these ads are very cost effective because of they are visible to any passerby at any time of day. The initial cost of some outdoor advertising may seem very expensive. Once the cost is broken down to how many times it is viewed and for how long it is ran, however, it is very cost efficient.Fore example, the Good Year blimp flies over Lambeau Stadium during the Packers vs Vikings game. Lambeau field is at maximum capacity with 72,928 people and another 2 million viewers watch the game on T.V. That is approximately 2,072,928 people viewing the Goodyear Blimp at one time. No other kind of advertising can have that many viewers at one time. The creative options are endless with outdoor advertising and the amount of viewers at one time can be phenomenal. When using a magazine for advertising, ads are only seen when the magazine is open directly to that page and are visible to, at most, two or three viewers.

Given all of the creative abilities and cost effective strategies, advertisers are starting to turn more to outdoor advertising. Outdoor ads are beginning to have some obstacles with new laws regarding the obstruction of natural beauty. But as of now, it is a new and potentially cost-effective and successful way to advertise.