The value of advertising during the Super Bowl is more then just advertising, it is also about businesses' social status. Advertising during the super bowl has become the who's who of advertising, it is very expensive, not just any company can afford advertising during this game. This is the high rollers of their market (Gillette, Budweiser, Frito lay).
These companies get a great return out of their ads. The super bowl has grown to be the eighth largest shopping day of the year. Also some people only watch this game just for the commercials.
This is the top watched "Mans Show" almost every commercial is directed towards men by men drinking beer, men in weight rooms, men working on cars or men bonding over a product. Here is a prime example:
http://www.youtube.com/watch?v=8qIkou5oNXo
This is two men (man and child) bonding in a sense. The child is setting the rules for the man letting him know to respect his Mom and chips.
A new trade to add to the old one
10 years ago
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